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2022 July 19 @ 9:00 a.m. PST:  xydrobe Studios - Meet Nell Lloyd-Malcolm, who left her successful job in the film industry (with credits in Mission: Impossible, Star Wars and The Crown) to strike it out on her own and establish xydrobe studios.  Her vision: intersect the worlds of luxury brands with VFX.  Xydrobe uses VFX to help luxury brands revolutionise their customer experiences.   If you are interested in this space, or how to start a VFX company or want to learn more about how the Harry Styles cardigan NFT was created, register for this webinar (below).

xydrobe is building an in-store luxury VR destination to house brands' hyper-realistic virtual shopping worlds for customers to experience and purchase products within. Customers will be able to book time within state of the art single person 'VR pods' to access the xydrobe universe with stunning visuals and surround sound and buy products from within your favorite luxury brand's immersive worlds.


Nell Lloyd Malcolm is the CEO of xydrobe


Nell is a former VFX producer with credits both on and off-set for productions like Ready Player One, Mission: Impossible, Star-Wars and The Crown. Throughout her career spanning over 10 years, she specialized in Facial Motion Capture and virtual production at heavyweight VFX houses like ILM, Framestore and DNEG. In May of 2021, she went on to found xydrobe with her two co-founders Michael Pegrum and Isabella Gallucci. 


Here she has taken her skills from the VFX industry, combined it with her co-founders expertise in luxury fashion to build a product to revolutionize how luxury brands engage their customers in-store and at-home. 


With a strong emphasis on the best quality CG, she has led the company into groundbreaking VFX work for JW Anderson and LVMH owned Givenchy. Breaking barriers as a female CEO in a male dominated field, her passion is de-mystifying highly technical specialties, allowing more female led industries like fashion to be provided the same quality work as the more male dominated industries like film. 


See HERE for our other upcoming webinars.